Owning Your Own Business: Writing and Social Media

Torg Stories Podcast / Recorded on Saturday, June 11, 2016.

Today’s episode is with entrepreneur and business owner Georg Efird. George is my plumber, and I’ve been impressed with his savvy use of social media in order to grow his business, Blue Planet Plumbing in Asheville, North Carolina.

small business, social media marketing, writing, composition, First Year Writing, William Torgerson

Georg and Miranda, owners of Blue Planet Plumbing

My primary interest in Georg’s work is related to the First Year Writing courses I teach at St. John’s University. Because students HAVE to take my course, I’m always trying to make sure what we do in class is relevant to the lives the students live outside of class. This means much of the writing we do is in digital spaces, and I’m always on the lookout for people outside the university who do a lot of writing so I can use their work as examples for the students.

Most impressive to me about Georg’s online accomplishments are the 215 reviews–he calls this customer feedback–posted on Google with an average rating of 5/5. Georg is obviously a savvy negotiator of digital spaces and does the kind of multimodal writing that makes use of images, links, color, and pictures.

small business, Asheville, Blue Planet Plumbing, Asheville

Georg on the job for Blue Planet

When Georg was seventeen years old, he had his first child and found himself working at a fast food restaurant trying to support a family when a friend invited him to tag along to an interview to be a plumber’s apprentice. Georg’s friend coached him up to say the following during the interview:

I have zero experience, but I am a hard worker, and I am reliable.

The advice worked and Georg was hired as a plumber’s apprentice.

 

Blue Planet Plumbing, Asheville, small business, social media marketing

 

Pro tip from Georg’s first days as a plumber:  a 1978 LTD won’t support 1,800 pounds of concrete.

Thanks to Georg for joining us on the Torg Stories podcast.

Thanks to you for visiting the website and listening to the podcast!

 

 

Customize Your Newsfeed on Facebook

Did you know that you can select whose posts you don’t want to miss on Facebook?

1. Make sure you’re “Home” on Facebook. Click on the word home by your picture.

Facebook, home, newsfeed, custom, privacy

2.  Point your cursor to the word Newsfeed on the left side of the page.

Facebook, newsfeed, custom

3. See how that little gear comes up on the left? Click on it.

Facebook, home, newsfeed, custom, privacy

3. Click on “Edit Preferences”

Facebook, home, newsfeed, custom, privacy

4. Voila! Now you can choose the people you want to pay attention to first.

https://thetorg.wordpress.com/2016/06/03/customize-your-newsfeed-on-facebook/

Enjoy your transformed newsfeed!

thanks to Howard Rheingold for showing me the way on this in his book Net Smart

 

 

 

 

 

A Funny Bacon Video, Likeable Media, and Life in Los Angeles

My sister Anne and I talk about her move to LA, looking for work, and Dave Kerpen’s book, Likeable Social Media. Anne will also meet up with me next week in Shreveport, Louisiana for the Phenom Film Festival.  We talk pitching projects in Hollywood, and we consider Dave Kerpen’s book, Likeable Social Media.   Oh yeah, there’s a funny bacon video from one of my favorite comedians.

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Likeable Social Media William Torgerson Dave Kerpen good book, great read

When Anne tells me she’s not sure her personality is suited to the pitch projects in L.A., I remember the time when I completed an Outdoor Wilderness course through Outward Bound and they talked about people’s comfort zone, stretch zone, and panic zone. The idea was that if you could live in your stretch zone and make it your comfort zone, you could gradually face situations which cause you to be fearful.  Back then, we were talking about sleeping outside without a tent and scaling rock walls, but I think it’s a notion that can be applied to public speaking and trying to meet new people.  My sister is a lady who has jumped out of airplanes. I think she can meet people interested in projects such as Love on the Big Screen.

Listen to the podcast by clicking on the play button below:

http://html5-player.libsyn.com/embed/episode/id/2048745/height/325/width/325/autoplay/no/autonext/no/direction/forward/thumbnail/yes

 

You can also listen to the podcast through iTunes. Go to the store and type in “Prof. Torg Read, Write, and Teach Digital Book Club.”  It would help us if you’d rate the podcast or even leave a comment.

Relevant Links:

Questions for you, oh wise reader:

  • Do you ever consult social media to make purchasing decisions?
  • What sorts of pages have you “liked”?
  • Do you use Four Square, Yelp, or other kinds of social media beyond Facebook?
Love to hear your answers via a comment.
And now for your funny “bacon” themed video:


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Using Twitter in the Classroom to Facilitate Discussion

Using Twitter to Enhance Discussion in the Composition Classroom

I started with Twitter in the spring semester of 2012. I invited students to create accounts so that we could use them along with classroom discussion. We talked about privacy and potential problems with going public with writing, and I told the students that they might have a good reason for not wanting to use social media. One student shared a horrific story of Facebook identity theft and harassment. I also noted that I sometimes consider abandoning my online life, and that I’d enthusiastically support any student who wanted to skip the social media component of the class. We all, I thought, would benefit from some powerful voices warning about the dangers of being too digitally connected.

Twitter, NCTE, discussion, social media, pedagogy

Even though I was worried that there would be students who would see my offer as a way to get out of some of the classwork, all of my students signed up for Twitter.  I think there were less than five who already had an account.  One or two of the students had internships during which it was their primary job to Tweet and write Facebook posts.

Here was my starting place: in addition to doing our regular, go around the room, sharing to begin each class session, the students would also Tweet a highlight of what they planned to say.  So the idea was that students would listen to the one or two students who talked AND at the same time, Tweet comments to the class or as a “reply” to one particular student.  I thought of this as a kind of transparent note-taking process.  It used to be I’d write down golden lines of something someone said or jot down a question I had for later, but with Twitter, these notes could instantly be put up on the screen for everyone to see.  Maybe we’d see from the Tweets that many writers were gravitating toward the same lines from our reading, or that the writers in the class had some of the same sorts of questions. For example, if more than one student didn’t understand what I meant when I said student work should strive for “intellectual ambition,” perhaps our discussion could dig in on that feature of my expectations for their work.

In the coming blog posts, I’ll share how my idea worked, what I learned, and what I plan to do differently in the Fall of 2012. If you’ve used digital texts in the classroom, I hope you’ll join in the conversation.  Have you thought about how social media might impact classroom communities? Have you used Twitter in your classroom? If this article interested you, I hope you’ll consider signing up for periodic updates by typing your email in the upper left hand corner of this page.  Thanks!

 

First Year Composition Students Talk Writing Into ePortfolios

Each semester at St. John’s University in New York, the First Year Composition Program hosts a conference to celebrate the work of the students. In this panel, Prof. Torg introduces his course which includes the creation of writing territories, a hybrid research project called the Scholarly Personal Narrative, a documentary film, and a final ePortfolio completed via Digication software.  The students discuss their work, much of it completed in digital spaces, with professors Roseanne Gatto, David Farley, Amanda Moulder, and Tara Roeder.  The student Daniella focused on speech pathology while Richie focused on the art of songwriting and the promotion of his band.  Topics discussed include public and private writing, ePortfolios, YouTube, Facebook, songwriting, vinyl, and illegal downloading.
Click the play button below to listen or download the podcast from iTunes at the Prof. Torg Read, Write, and Teach Digital Book Club.
[audio http://traffic.libsyn.com/thetorg/Coming_to_Writing_Spring_2012_audio.mp3]