Owning Your Own Business: Writing and Social Media

Torg Stories Podcast / Recorded on Saturday, June 11, 2016.

Today’s episode is with entrepreneur and business owner Georg Efird. George is my plumber, and I’ve been impressed with his savvy use of social media in order to grow his business, Blue Planet Plumbing in Asheville, North Carolina.

small business, social media marketing, writing, composition, First Year Writing, William Torgerson

Georg and Miranda, owners of Blue Planet Plumbing

My primary interest in Georg’s work is related to the First Year Writing courses I teach at St. John’s University. Because students HAVE to take my course, I’m always trying to make sure what we do in class is relevant to the lives the students live outside of class. This means much of the writing we do is in digital spaces, and I’m always on the lookout for people outside the university who do a lot of writing so I can use their work as examples for the students.

Most impressive to me about Georg’s online accomplishments are the 215 reviews–he calls this customer feedback–posted on Google with an average rating of 5/5. Georg is obviously a savvy negotiator of digital spaces and does the kind of multimodal writing that makes use of images, links, color, and pictures.

small business, Asheville, Blue Planet Plumbing, Asheville

Georg on the job for Blue Planet

When Georg was seventeen years old, he had his first child and found himself working at a fast food restaurant trying to support a family when a friend invited him to tag along to an interview to be a plumber’s apprentice. Georg’s friend coached him up to say the following during the interview:

I have zero experience, but I am a hard worker, and I am reliable.

The advice worked and Georg was hired as a plumber’s apprentice.

 

Blue Planet Plumbing, Asheville, small business, social media marketing

 

Pro tip from Georg’s first days as a plumber:  a 1978 LTD won’t support 1,800 pounds of concrete.

Thanks to Georg for joining us on the Torg Stories podcast.

Thanks to you for visiting the website and listening to the podcast!

 

 

Welcome to Torg Stories!

The Latest from Torg Stories:

We at Torg Stories are excited to announce that our film On the French Broad River has been accepted to the Queens World Film Festival in New York City.

The film will screen on Sunday morning March 19th, 2017 at 10:30 a.m. in the Zukor Theater at Astoria Kaufman Studios. Click here for more information about the festival.

trailer features music from Jeremy Vogt and Erika and Shawn Wellman

The seventy-five minute documentary On the French Broad River follows the journey of we four Torgs as we raft 147 miles from Rosman, North Carolina, through class III and IV whitewater rapids, all the way to Douglass Lake in Tennessee. With environmental themes related to water quality and best management practices within watersheds, this film is about the river, the people who use it, and the social and political issues that surround it. Utilizing interviews with those connected to the environmental organizations RiverLink and MountainTrue as well as with experts in the fields of biology, wildlife conservation, and geology, this is an educational and heartwarming film for the whole family.

On the French Broad River Torgerson French Broad River Paddle Trail Asheville Rosman MountainTrue RiverLink

Charlotte, Bill, Izzy and Megan Torgerson on their Star Inflatables raft

Dear Reader,

Thank you for stopping by the Torg Stories site. I’m an ex-basketball coach and English teacher turned writer, filmmaker, podcaster, and professor. Originally from a small town called Winamac, Indiana, now I split my time between Asheville, North Carolina where I live with my family and New York City where I teach First Year Writing at St. John’s University in Queens. Torg Stories have found their way into the world taking many forms including…

Books

Click here for Torg books for sale on Amazon

Indiana, basketball, love, divorce, winamac, Indiana, Pat Conroy, book club

Pat Conroy called The Coach’s Wife“One of the best books about basketball and coaching I have ever read with a love story so complicated and wonderful it will have book groups talking about it for years.”

Thanks to Pat. I learned a lot about writing from reading his work, and I’m thankful to be able to keep hearing from him via his books.

***

MIdwestern Gothic, novel in stories, Winamac, Indiana, basketball, Flannery O'Connor, William Torgerson

Horseshoe is Midwestern Gothic collection of stories with themes about love, sin, guilt, and redemption.

romantic comedy, eighties, John Hughes, Say Anything, Olivet Nazarene University, basketball, college writing, winamac, Indiana, book club

In Love on the Big Screen, Zuke is a college freshman whose understanding of love has been shaped by late-80’s romantic comedies.

Films

morel mushrooms, hunting, Indiana, France Park, Bill William Torgerson, Martin Torgerson

The Mushroom Hunter is about my father and his buddies’ passion for hunting morel mushrooms.

Click here to watch “The Mushroom Hunter” free online.

More Torg Stories films: Christopher’s Garden and For the Love of Books

Free Audiobook: The Coach’s Wife

“In his novel The Coach’s Wife, William Torgerson has written one of the best books about basketball and coaching I’ve ever read. He’s also written a love story so complicated and wonderful it will have book clubs talking about it for many years.”

Pat Conroy, author of The Prince of Tides and The Death of the Great Santini

The audio version of The Coach’s Wife will be released in installments through the Torg Stories podcast.

Click here for the iTunes version and here for Stitcher.

Indiana, North Carolina, basketball, novel, coaching, coach's wife, Pat Conroy, My Losing Season

AmazonBarnes and Noble

First Chapter PDF, Torg Reads an Excerpt

In The Coach’s Wife, I draw on my experiences coaching high school basketball in Indiana and the end of several romantic relationships. The story is set in a fictionalized version of my hometown of Winamac, Indiana. Although the story stands on its own, it can also be read as a sequel to Love on the Big Screen.

Here are some endorsements written by writers I admire who were generous enough to take their time to read the manuscript:

  • “Torgerson has crafted an engaging and realistic portrait of Coach Eric Zaucha. The Coach’s Wife reveals one man’s quest for success on the Indiana basketball court, and for love, with admirable detail and insight.” -Allen Gee, author of My Chinese America 
  • “Meet Zuke, basketball coach, romantic, and narrator of this haunting, fast-paced novel, a tale of love and loss and acceptance, and all that we must learn when the party of college is over.” Peter Golden, author of Comeback Love
  • “You couldn’t ask for a more irresistible premise and Torgerson stirs it up with a backdrop including O.J. Simpson, Kurt Cobain, and Lady Di. A treacherous and hilarious journey through the human heart that beats with hope on every page.” –Caroline Leavitt 

If you’ve read the book, love to hear from you in the comment section. If you have friends who might be interested in the book, I’d appreciate it if you would pass along this link to them. Thank you for taking the time to read this page and keeping the conversation surrounding books alive!