Affiliate marketing, selling products or services, working with a sponsor, crowdfunding, live events, and teaching courses are all topics in Dave Jackson’s book Profit from Your Podcast and are topics up for discussion in this week’s Sunday, January 22, 2023 edition of the Torg Stories Podcast. You can listen to the episode by clicking the player below.
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Podcast Notes and Discussion Questions:
- Observation: I think we can tap into using a more direct and conversational tone that addresses you the listener. I also want to start learning who is listening. There are over 1k listeners for many episodes. Who are you all? Get in touch and tell us why you listen.
- Observation: we don’t do a niche podcast. I think one way to offset that is for each podcast to be about one thing: this book, Maui, Knives Out movie, The Bullet Train, college writing.
- We brainstorm niche podcasts for Anne to do. I think the best we came up with one called Melrose.
- Quote: You build an audience by creating content that inspires others to tell their friends.
- Question: Jackson writes about Glenn Herbert, who hosted Horses in the Morning: His audience started sending in really bad ads from people selling their horses on Craigslist. As he started reading these ads, more people started to send them in. They got so many (hundreds per week) that they made “Really Bad Ads” a segment that they saved for the last half hour of their Friday show. Can you think of ways we can invite our audience to participate?
- When it comes to search results, what you name the podcast file matters.
- Sponsorships: @GregFitzShow joked about an ad on one of their episodes. We’ll try the same joke. We’ll read any family friendly advertisement or message for $20. Send me a twitter DM @billtorg or an email William.Torgerson@gmail.com for more details.
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